Build the foundations for the 3 most important elements of your Sustainable Success System —Audience, Offers, Messaging—so that you can make more sales now while also setting your business up to be even more successful in the future.
Set up your business to be found by Right Fit, ready-to-buy clients who now clearly see and understand the value of your work because you’re speaking directly to them.
Decrease the amount of “shoulds,” shiny objects, and strategies du jour that distract you on your journey so that you can stay focused on taking the steps that will actually move you toward your goals.
Come to embody your inner confident business owner who trusts themselves to be able to both deliver powerful work to your clients and even more effectively market your business, generate leads for your services, and sell your stuff with ease (& no sleaze).
Enter your bullet points here..
"I was hesitant to niche because I felt that I would be missing out selling to certain groups of people, but through Niche Unleashed I realized that niching will actually help my business be even more successful. The course itself was easy to follow; I liked that it was broken down into short sections with activities to do, which helped me identify my clients who are ready to buy and really think about my offers. I now understand how to create an offer that will appeal to the Right Fit ideal client. Thank you for this program, it has given me a lot of clarity in areas I was struggling with."
“Before Niche Unleashed I had no idea what niching really meant. Now I know that niching doesn't mean only working with one specific person forever. It means understanding the problem that exists, how I can help, and marketing to anybody experiencing that problem. The detailed sections in the course were great in getting me to think about what my client actually wants and what they need, and then how to approach figuring out how I can actually help with that. I'm definitely recommending this to other online business owners!”
"Niching in terms of the client avatar made sense to me, but through NU I learnt more about how to niche my messaging—which makes so much sense! I loved the clear, simple, executable steps in the program and I now feel really clear on my offers and messaging. THANK YOU!"
"Before NU I was overwhelmed by niching because I felt like I had to box myself in. Now I’m much more free and liberated! The course was simple and actionable, and the workbooks really helped. I now know how to shape my offers in a way that will attract the right people and have more clarity to move forward."
"I was super reluctant to niche before NU, and now I’m much more excited about it! All of the exercises were really practical, for example, I came out of the course with messaging that I can use straight away. This was a great programme!"
"I always thought niching was a bit restrictive, now I realized that it actually opens up my audience! The course was informative and it went deeper than any other course or book I’ve read about finding your ideal audience. Not only do I now have more clarity on my audience, offers, and messaging, I’m even applying it to my marketing. Overall, I loved Niche Unleashed!"
"I always worried that 'niching' would mean that I’d have a really small circle of potential clients, but after Niche Unleashed I feel so much better about niching and it makes more sense to me now. The short videos helped me to not get information overload, and my biggest takeaway was that everything in business is really about the client. I feel so much more clear!"
“Niching was always a vague concept in my mind. Now I feel more confident in where I'm going with my content and I had so many a-ha moments! I'm feeling excited all over again my writings, and less overwhelmed by marketing and what to say about my books. I have a more clearer vision and I have tools now that can help me (in other areas of my life too).”
“This was a great course, and I’d recommend it to people who already have expertise helping people within their profession and who know who they like to work with, but are not sure how to make that a niche and/or define a clear offer. I loved the step-by-step exercises, and there was something about the way you teach designing an offer that made it so much easier. The [messaging process] of going from Obstacles to Outcomes to Real Results was also really helpful.”
"Before Niche Unleashed I felt uncomfortable about niching and was afraid of it. However, Carly Jo did a great job of making it much less scary and it makes a ton more sense now. I particularly loved that NU didn’t take too long to finish and I was able to get all of the important information. My biggest takeaway was figuring out where I wanted to focus my business and how to explain my offer to potential customers. I’ve now niched down and I’m excited to get started on creating a sales page, content, and more!"
"I was so STUCK before Niche Unleashed! Now, I’m prepared to move forward (and it feels so good!). I especially loved the focus in the messaging module on outcomes instead of “pain points.” Thank you for the permission to move past pain! I must admit, I’ve previously been willing to take anyone on as a client. Now I’m changing it up to attract less 'hand holding' clients; it’s time for clients who are ready to take ownership of their own outcomes! I’ll now have more time freedom for myself, I’ve focused on two main offers, and I feel so much more empowered to empower others!"
"Because of Niche Unleashed I feel like I have an elevator pitch for each offer that resonates with my ideal customer. The course helped me refine what I was already saying and doing in a way that feels right for me. I especially liked how the focus is on who you truly want to work with, and then structuring your services to meet them where they are. I also loved the focus on adjusting your messaging so that you don’t have to convince people why they need your service."
“I had tried niching over and over and I felt like I never got it right. Now I understand the difference between ‘Ideal Clients’ and Purchase-Ready Clients, and that my marketing messages were too wide before — speaking to the ‘Ideal Client’ when I needed to narrow it to my Purchase-Ready Client. As to the course itself, I found the workbook simple and easy to go through in my own time, and I’d recommend Niche Unleashed to other coaches like me!”
“I LOVED how simple [Niche Unleashed] was. Everything was super clear and easy to follow. It always felt so hard to figure out who I wanted to serve and how to help them. Now I feel a lot more clarity around it! As I started working in my workbook, I found that ideas kept flowing. Now I'm working on a marketing plan and I have so much more clarity and direction (and excitement) to move forward.”
“I definitely thought niching was, ‘I work with health coaches.’ I like that you presented it as more broad and that's it's more about the problems people are facing and how you are the exact right person to help. The visualization was so clarifying and I loved the way that it was all broken down as well as Carly’s presentations. I now have new skills that I can use when presenting offers, and I'd recommend Niche Unleashed to any business owner who is struggling with what they do and how to talk about it.”
"Before NU I had no idea what my niche was. Learning about the 4 types of Ideal Customer and how ready they are to buy, and then how to translate that into obvious-yes offers was so eye opening for me."
"Niching was always confusing for me, but now I feel confident on creating my ideal client. I particularly loved the exercises on how to find my messaging, and now I feel more confident about my business!"
"I like that the lessons were short and actionable. I didn’t get overwhelmed because you kept things simple, which gave me the space to really think about the exercises and stretch myself. My biggest moment of clarity was distinguishing between the Solution-Oriented and the Transformation-Ready version of my ideal customer, which also freed me from using language that speaks to the people who are looking for a savior. I’m also celebrating greater clarity on how to structure my offers! Overall, I enjoyed the course and got a lot out of it."
"I had previously done some work around niching, but now I have so much more clarity. The course was clear, well designed and laid out, and I really liked the step-by-step approach. There were even transcripts to read rather than listen! My biggest aha was that my marketing needs to be focused specifically on the PURCHASE-READY people. I’ve done marketing plans in the past, but this particular piece was quite helpful as this is a detail that’s often missed! Overall, this is an excellent program. Thank you!"
“Niching felt too narrow and overwhelming, so I liked the way that it was defined in this course. I felt the exercises were helpful, the explanations behind the exercises were really helpful and I loved having easy-to-follow transcripts. I do feel like I have more clarity, more specificity around the benefits of my offer and am poised to create more content. I think the whole messaging section was most helpful. This has always been a confusing concept to me and while I worked at a quick pace and don't think I could turn around and explain to someone what constitutes messaging, I feel more confident about my messaging. Externally, I have more skills and resources to refer back to. Internally, I’ve grown confidence around my offer and messaging and feeling a sense of celebration that I finished a course on topics that my resistance often makes me feel so confused and overwhelmed about.”