“[This course] was well paced and the workbook had good prompts to keep you moving through without giving up. Watching myself on video was fairly eye opening as well. I’ve accomplished my first real offer and these exercises were useful for shifting my mindset! Overall, I think it can help people narrow their focus at all levels of experience. Sort of a check in with yourself so you have some passion behind what you're doing and how you're really helping.”

"Because of [this course] I have an elevator pitch for each offer that resonates with my ideal customer. The course helped me refine what I was already saying and doing in a way that feels right for me. I especially liked how the focus is on who you truly want to work with, and then structuring your services to meet them where they are. I also loved the focus on adjusting your messaging so that you don’t have to convince people why they need your service."

“I had tried niching over and over and I felt like I never got it right. Now I understand the difference between ‘Ideal Clients’ and Purchase-Ready Clients, and that my marketing messages were too wide before — speaking to the ‘Ideal Client’ when I needed to narrow it to my Purchase-Ready Client. As to the course itself, I found the workbook simple and easy to go through in my own time, and I’d recommend [this course] to other coaches like me!”

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“I joined [this course] because I don’t like being put in a box. I feel like I’m multi-talented and can reach several different types of people. I had sooooooooooooooo much resistance to getting this done. And yet the straightforward, step-by-step coaching through each stage of the program was just what the doctor ordered. 

I’m now clearer and more focused. There is a clarity in my brain that simply didn't exist before. I can talk about my Ideal Customer, and feel comfortable that they are exactly who they need to be. I'd been torturing myself with the preconceived notion that I have to be able to offer my clients a full transformation to be worth what the market, my needs and the value that I bring say that my services are worth. To realize that I could create a ‘lower scaled’ offer for my solution-oriented version of my ICA was SUCH a relief.

I feel like I have a great starting point that I can refine and hone over time. I have a few friends and family members that are moving into the world of trying to figure out how to work for themselves. Copywriters, massage therapists, and even a nurse. All searching for answers on how to figure this crap out. And the answers on the internet suuuuuuuck, so yes, I’d recommend [this course] to all of them!"

“Niching felt too narrow and overwhelming, so I liked the way that it was defined in this course. I felt the exercises were helpful, the explanations behind the exercises were really helpful and I loved having easy-to-follow transcripts. I do feel like I have more clarity, more specificity around the benefits of my offer and am poised to create more content. I think the whole messaging section was most helpful. This has always been a confusing concept to me and while I worked at a quick pace and don't think I could turn around and explain to someone what constitutes messaging, I feel more confident about my messaging. Externally, I have more skills and resources to refer back to. Internally, I’ve grown confidence around my offer and messaging and feeling a sense of celebration that I finished a course on topics that my resistance often makes me feel so confused and overwhelmed about.”

“I understood the necessity of niching but I was confused about the ideal client avatar versus the change my product offered. Niche Unleashed made me understand these concepts clearly, and now I love thinking in terms of Solution- or Transformation-Ready Clients. I also love how the course centred Right Fit clients as someone I would like to work with as well. Carly is very clear in all she’s saying, and she makes everything super simple throughout. The mindset stuff she peppered in throughout was so helpful, too! I’ve nailed down the details of my very first offer, and all of this business stuff seems more doable to me now. I’d recommend this course to those just starting an online business so they get these business basics down pat and also to those who are confused and worried about not making more sales.”

“I’m finishing [this course] feeling more equipped to talk about personality life coaching in a way that could better resonate with my Right Fit Ready to Purchase people. I'd been feeling intimidated - especially after having taken multiple courses, completed worksheets, attended masterclasses, and still feeling overwhelmed/boxed-in and STILL vague about my people. Now I’m more empowered and confident I have a clue! ;) I’m excited about the potential shifts I'll make in my messaging for that offer and the chain effect of getting to support incredible women in becoming the best version of themselves. That's ridiculously exciting. And I'm looking forward to more boldly talking about my work - and having more fun doing it!

I loved so many things about this course: the [Audience Alignment exercise] was really helpful and so dang simple. The emphasis on not sitting in perfectionism and that we'll never truly get it "perfect" (and that's okay!). Social listening will be something that I think I'll continue enjoying the more I make it a habit. The worksheets were so helpful. Honestly, I loved all of it!

Now I know that Niching isn't so much about focusing on specific demographics or hobbies/etc. it's about figuring out who's your Right Fit Client who's also Ready to Purchase. Speak to them. And those RFCs might be someone who surprises you. And bonus #2: Audience + Offer + Messaging = deeply integrated and essential for alignment. So many fledgling entrepreneurs are daunted by how to begin niching, but this course makes it so simple. This framework is illuminating and reduces wasting so much time and angst not understanding the difference between an avatar and a ready-to-purchase client - and for what offer. Thank you Carly, this was so life-giving!”

“I loved this course! I now have a complete and new way of viewing niching that’s technically sound! I’d recommend The Aligned Niche to anyone doing business online. REGARDLESS of your knowledge.”

“Carly knows her stuff! I now have a much better understanding of what it means to niche and the course helped me clarify who I would serve and how. The course flowed well and each lesson was valuable and built on the next. My biggest takeaway is that messaging is key to attracting the right clients! I'm feeling much more confident about my niche and am less stressed. I know what I need to do to get things moving. I would recommend The Aligned Niche to my colleagues trying to get their business going.”

“Confused, overwhelmed, and frustrated. That’s how I felt about niching. Now I’m lots more confident and clear, knowing this will be a process of refinement but also that I have the structure to always guide me. I especially loved the step by step process that builds on what is already created, and it shows behind the scenes how the messaging works with the client's psychology. Learning how to extract the guaranteed result and the meaningful outcomes to speak to the practical and the dream aspects of the clients' desires was a huge ah-ha. I'm celebrating new clarity and structure, which will reduce my resistance to create content and sell my work, and the fact that I pushed through when it was difficult and messy, just making changes bit by bit until I was happy enough (without perfectionism). If you’re a life coach who has a broad range of ways to work with people from all walks of life, I’d recommend you take [this course]. It honours the diversity of people and still speaks to their shared wants and desires that can be achieved with the coaching.”

"Niching always made me want to roll my eyes, because the concept seemed rather limited and constraining to me. But because of [this course], I feel as though a door has been opened to let in some fresh air and expanded horizons. I really appreciated Carly Jo’s no-fluff approach that offered a ton of value in just a few minutes of video coursework. The workbook was also completely on-point and laser-focused, helping me develop ideas quickly.

I think the biggest difference between this course and other offerings on 'niching' is the element of the ready-to-buy customer. THAT is where I’ve been going astray in my marketing. I also loved the related anti-pain-point approach, which resonates so much and makes everything seem less icky. I’m celebrating a LOT more clarity about my primary offer and how to talk about it! This was the BEST course I've taken in AGES! I feel so ready to get into action. Thank you!!

“I now have a different way to think about niching than, ‘It means you can only…’ Carly is an awesome coach, the workbook is clear and well laid out, and the questions - while many of them sound simple, are stacked to be really revealing, helping to pull things out of my head that I know I know but maybe haven't been able to articulate or didn't realize I needed to. I now have greater clarity, and I’d recommend this course to a Solution-Ready Customer.”

"I actually thought I had a niche before taking [this course], but now I realise how to focus my niche further, especially on the purchase-ready customer who will take ownership and will do the work the course requires.

My big a-ha happened when you first taught about the purchase-ready customer, and I immediately felt so amazingly positive and excited by how clear I now am about who to target/speak to. It really shifts your energy!

It’s refreshing to hear a level of thought that the other standard approaches I’ve seen in soooo many courses don’t cover. I feel now that some of these course creators target the ‘I need a saviour’ as they’ll buy the course, but the course creator may not care that they’ll ever do the course. 

Your explanation on getting to your real niche and ideal customer is the best I’ve seen (and I’m a marketer!…it helped me immensely). I feel like I have great clarity and really practical work from the workbook that I can literally drop into my course messaging, sales page, ads etc right away. Thank you!"

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