Stand out authentically by speaking to Right Fit, ready-to-buy clients
with The Aligned Niche: your step-by-step guide to define, position, and thrive in your unique market.
The Aligned Niche
is a step-by-step course where you will learn to clearly express who you help, what you do, and why it's valuable so that everywhere you show up, your Right Fit people understand the unique value of your approach and why you’re the only person they want to do this work with.
"I originally tried to niche based solely on industry, but it never quite felt right. After going through The Aligned Niche, I now have a clear outline of my ideal client, and I can speak to them much more clearly. No more wishy-washy messaging!
I used to think niching meant I could only work with clients in one industry, and speaking to them meant always calling out that industry. I was confused by the messaging I’d seen elsewhere that said getting super specific on my ideal client would help me get more clients, because it never felt that way for me. But now I realize I was doing it wrong!
The way you’ve taught niching has been a huge 'aha' moment for me. Before, I was completely lost on what to post because we could help so many different types of people. Now, I feel crystal clear on what to post, speaking to this ONE ideal client, and that clarity is absolutely mind-blowing 
.
.I also loved how you tied audience, offer, and messaging together. So many other resources out there treat each of these separately, leaving me to piece them together like Frankenstein’s monster. But with The Aligned Niche, everything clicked into place, and I now feel like I can actually make real progress.
I'm celebrating the fact that I finally understand what it means to speak to your ideal client (for some reason, that concept was always so hard and confusing before). And I'm so excited because next year is going to be amazing as I implement everything I've learned! Plus, the last exercise, where I took problems, questions, and experiences to create content ideas, was incredible—the content ideas just poured out of me!
I would definitely recommend The Aligned Niche. After spending 8 years in business trying to figure this out through other courses, coaching, books, and trial and error, I can’t believe how much time and money I could have saved by taking this sooner. This course would be perfect for anyone who feels like they draw a blank every time they try to post on social media or write copy, feel like they can help so many people and try to cover all those bases in their content, or have been struggling to get new clients on sales calls and feel like they’re spinning their wheels."
Callie Sitek
Bookkeeper and Accountant
"Honestly, I hadn’t really sat down and thought through who would be best positioned for the work I do. I’ve done some social listening, but I hadn’t connected it back to figuring out who my real right-fit person is.
What I gained from this course is a much better understanding of the person I’m excited to work with, and who’s truly ready to get excellent results from the work I do. I now have a clearer idea of which offers to experiment with and how to talk about them so that my ideal client gets excited.
Niching always felt like it didn't work, but now I have a whole new perspective on how to use this in my work.
I loved the course! One of the exercises that really stood out to me was letting my right fit client be exactly who I want to work with, and knowing that they are out there waiting for me.
Internally, I’m finally enjoying the journey of building my business, instead of just rushing to get to an end point and make some money. Externally, I know that with the AOM Alignment in place, marketing is going to be so much more fun and smooth, especially with an offer I’m really excited to sell.
Having taken Marketing Magnified in the past, I already knew how well Carly's approach works, even without AOM Alignment and being fully excited about what I'm selling. I can’t wait to see how well it works now that I have everything aligned.
I’d absolutely recommend The Aligned Niche to others—everyone should know about it! Great work on this program; it’s truly fab."
Laura Rees
Marketer & Creativity Coach
Immediate access to the entire course, featuring bite-sized training videos with written transcripts
Lifetime of the course access to the training library, inclusive of all future updates
Private podcast feed of all trainings for learning on the go
AOM Alignment
workbook that you’ll use to align your Audience, Offers, and Messaging (a prerequisite for reliable client results and legitimate authority-building!)
Exclusive invite to the WholeCo(mmunity) — our private client and student Facebook group!
Enter your bullet points here..
“I now feel more confident that I can work with clients who want what I offer and who are the right fit for me, and I don't have to feel limited by a specific industry or specialty. The course videos were short, powerful and to-the-point so I could get the information I needed to spend quality time thinking and working through the workbook.
I would recommend it to any new business owner so they don't spend years talking to the wrong people (like I've done), and so they can come right out of the gate with clarity on how to present powerful offers that convert."
Jennifer Westbrook
Copywriter
“Because of The Aligned Niche, I now know that niching doesn't mean only working with one specific person forever. It means understanding the problem that exists, how I can help, and marketing to anybody experiencing that problem.
The detailed sections in the course were great in getting me to think about what my client actually wants and what they need, and then how to approach figuring out how I can actually help with that.
I'm definitely recommending this to other online business owners!”
Anonymous
Online Business Owner
"I was hesitant to niche because I felt that I would be missing out selling to certain groups of people, but through The Aligned Niche I realized that niching will actually help my business be even more successful.
The course itself was easy to follow; I liked that it was broken down into short sections with activities to do, which helped me identify my clients who are ready to buy and really think about my offers. I now understand how to create an offer that will appeal to the Right Fit ideal client. Thank you for this program, it has given me a lot of clarity in areas I was struggling with."
Anonymous
Life Coach
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Samantha
CEO / Founder
"I initially focused more on my clients' diagnosis rather than the problem I help them solve or how I can help them. As a result, I attracted some individuals who weren’t truly a part of my niche.
Before, I wasn’t sure how to get into the specifics of niching or how to effectively communicate it to others. After going through the course, I feel more confident in describing my niche and the work that I do. It’ll now be easier for me to craft copy and marketing materials, and since I’ll be marketing my niche more accurately, I’m confident that I’ll attract clients who are a better fit for me.
One of my favorite takeaways was learning about the 4 types of clients—problem unaware, single solution, savior, and transformation ready. This framework is great for conceptualizing how to speak to different clients based on where they are in their journey.
Overall, I feel more comfortable knowing that my marketing efforts will be focused on the type of client I truly enjoy working with. I’m excited to take what I’ve learned and use it to enhance the work that I do.
I would definitely recommend this course to other therapists, as many struggle with niching—both identifying their niche and communicating it effectively to others."
Sarah LaFontaine
Therapist
"I had already tried various approaches to finding my niche, but no matter what, I struggled to focus on the right clients. I often ended up attracting clients who were looking for a saviour, especially in my 1:1 work.
When I joined The Aligned Niche, my goal was to attract clients who are ready to make the change and who get great results in a way that feels fun, and saw I needed to align my messaging with this intention so I could bring in the right subset of clients. I knew if I accomplished that, my membership would grow, I'd be earning more, and my clients in the 1:1 work would alter in such a way that I always looked at my diary and felt 'cool, it's them!' I was also interested in entering a new niche, but felt unclear on how to pivot.
It's early days, but I am already clearer on who I want to attract and I am clearer about how to use language to make sure I don't attract wrong-fit clients. I also learned that when I do messaging I tend to put too many ideas in, complicating it with too many ideas. My messaging feels clearer now, and the course itself was excellent and thought provoking.
Completing this course was actually enjoyable for me in a chewy way, and it has brought even more clarity on the kind of work I want to be doing, with who, and that I'd like to do it differently (e.g. massive Zoom sessions reduction).
I would absolutely recommend The Aligned Niche to anyone who wants to work with different kinds of clients, and I'd recommend to anyone who want to work in a way that feels honest, and wants to exclusively work in shared and equal relationships with clients rather than feel solely responsible for the outcome."
Anonymous
Therapist, Author, and Coach
“The Aligned Niche was well paced and the workbook had good prompts to keep you moving through without giving up. I’ve accomplished my first real offer and these exercises were useful for shifting my mindset! Overall, I think it can help people narrow their focus at all levels of experience. Sort of a check in with yourself so you have some passion behind what you're doing and how you're really helping.”
Lex Joe
Travel Blogger
“I’m finishing The Aligned Niche feeling more equipped to talk about personality life coaching in a way that could better resonate with my Right Fit Ready to Purchase people. I'd been feeling intimidated - especially after having taken multiple courses, completed worksheets, attended masterclasses, and still feeling overwhelmed/boxed-in and STILL vague about my people. Now I’m more empowered and confident I have a clue! ;) I’m excited about the potential shifts I'll make in my messaging for that offer and the chain effect of getting to support incredible women in becoming the best version of themselves. That's ridiculously exciting. And I'm looking forward to more boldly talking about my work - and having more fun doing it! I loved so many things about this course: the [Audience Alignment exercise] was really helpful and so dang simple. The emphasis on not sitting in perfectionism and that we'll never truly get it 'perfect' (and that's okay!). Social listening will be something that I think I'll continue enjoying the more I make it a habit. The worksheets were so helpful. Honestly, I loved all of it! Now I know that Niching isn't so much about focusing on specific demographics or hobbies/etc. it's about figuring out who's your Right Fit Client who's also Ready to Purchase. Speak to them. And those RFCs might be someone who surprises you. And bonus #2: Audience + Offer + Messaging = deeply integrated and essential for alignment. So many fledgling entrepreneurs are daunted by how to begin niching, but this course makes it so simple. This framework is illuminating and reduces wasting so much time and angst not understanding the difference between an avatar and a ready-to-purchase client - and for what offer. Thank you Carly, this was so life-giving!”
Cortney Loui
Personality Life Coach
"I had tried to define my ideal client in the past, but I struggled with focusing too much on the specifics of who she was, rather than speaking directly to/about her challenges. I knew that if I could shift my focus to addressing her challenges and how I can help, she would more naturally recognize herself in my messaging, rather than me having to label her in my copy.
When I joined The Aligned Niche, my goal was to clearly describe what I do, who I serve, and how I can help, along with creating two offers I’d feel excited to share. I wanted to walk away from the course with a ‘north star’ that I can return to over and over again to craft messages and put out offers. This was an important goal for me, because I would finally be able to prove to myself that I can create/manifest my own income stream that is not dependent on a job, spouse or anything else. And that would change EVERYTHING for me.
Before the course, I felt frustrated and confused about how to approach my niche, audience, offers, and messaging. Now, I have a resource to go to in order to figure these things out, and it was logical and easy to follow.
One of my biggest takeaways was learning to stop using language that attracts the wrong clients—the ones I don’t actually want to work with.
Now, I’m celebrating the progress I’ve made and the fact that I’m actively putting myself and my business out there. I’ve started having conversations with people to gather insights, which has motivated me to refine my messaging even further so I can speak more confidently with more people.
I would absolutely recommend The Aligned Niche to anyone feeling stuck or unsure where to begin with their niche and messaging. This course has been a great starting point and has given me the clarity I needed to move forward."
Anonymous
Home Organizer
"My niche is very much a psychographic, and people who aren’t in it often say that it doesn’t exist. I’ve even gone to [other coaches] and written out complex descriptions of the who, what, and where. I’ve also delved into more esoteric work that gave me energetic and metaphorical insights into the problems. But despite understanding who my clients are and what they struggle with, I haven't managed to draw the map to my offers with clear messaging.
I was frustrated. I’ve been working on this for years and haven’t found the 'right answer' because every time I described it, people would say, 'I don’t think those people exist.' After taking The Aligned Niche, I now feel much more confident. The ability to use longer descriptions—like 'people who have the following problem'—instead of just snappy demographics and nouns is a game changer. The new approach of connecting messaging on a per-offer basis has also shifted how I think about the problem, and I can now envision situating each of my existing products within an aligned message. I also now see the process for building a suite of single-solution offers that lead logically to a transformational program.
One of the things I’m most looking forward to as I implement everything I've learned is the ability to confidently say that I have a business rather than a heart-stoppingly expensive hobby. I want to speak to the people who find me easily and are ready for what I offer, and I'm celebrating the clarity I now have about my ability to be of service in the way I feel called to.
I’ve already recommended the AOM approach from The Aligned Niche to several people, and I look forward to continuing to apply what I’ve learned to my business!"
Seonaid Lee
Leadership Development Consultant, Embodiment and Permaculture Practitioner
“I’d recommend this course to people who already have expertise helping people within their profession and who know who they like to work with, but are not sure how to make that a niche and/or define a clear offer.
I loved the step-by-step exercises, and there was something about the way you teach designing an offer that made it so much easier. The [messaging process] of going from Obstacles to Outcomes to Real Results was also really helpful.”
Bianca
Online Business Owner
"I had previously done some work around niching, but now I have so much more clarity. The course was clear, well designed and laid out, and I really liked the step-by-step approach. There were even transcripts to read rather than listen!
My biggest aha was that my marketing needs to be focused specifically on the PURCHASE-READY people. I’ve done marketing plans in the past, but this particular piece was quite helpful as this is a detail that’s often missed! Overall, this is an excellent program. Thank you!"
SW
Online Business Owner
“I definitely thought niching was, ‘I work with health coaches.’ I like that you presented it as more broad and that's it's more about the problems people are facing and how you are the exact right person to help. I loved the way that it was all broken down as well as Carly’s presentations.
I now have new skills that I can use when presenting offers, and I'd recommend [this course] to any business owner who is struggling with what they do and how to talk about it.”
Katie Whittington
Certified OBM
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Samantha
CEO / Founder
"I’ve tried so many different things to find clarity in my niche—ideal client work, the 'avatar' exercises, defining my USP (unique selling point), getting specific about who I help, and even surveying people. I've tried both over and under niching in the past, and I constantly felt like I was missing something and lacked authority.
When I joined The Aligned Niche, my main goal was to gain the confidence to create marketing materials and content that actually did something besides make me feel like I'm talking to a brick wall and getting crickets. I wanted to bring in real revenue and have the confidence to know I'm on the right path, doing the right thing, the way I want to do be doing it. No more pressure to follow trends like 'you have to post on Instagram reels' or anything else I didn't feel comfortable with.
Before the course, I was exhausted. I was tired of being told to niche down and get specific on who I help. Tired of feeling like I was being told to cut out people that I could have helped, or to do things in a way that felt a little boring to my ADHD brain.
Now I feel so much better. I finally see a way where all the things I love to do and offer in my business work together in a cohesive picture. I also see where I've gone wrong in the past, making it easier to see that it's not that I was doing something wrong, it was what I was taught. That realization has been so relieving and freeing.
The course was super actionable, easy to follow, and not distracting at all. I say not distracting, because I have ADHD. It's so easy to want to get side tracked, the format made it super easy for me to follow and not do that. I have so many takeaways, but if I had to pick one, it would definitely be the messaging section. I finally understood where I was going wrong. I had been using 'escape' messaging and also sometimes switched up the solutional and transformational messaging, speaking to the wrong fit clients for the offer I'm selling. Seeing this difference has completely changed how I communicate with my audience.
I finally have clarity on what I do in a cohesive big picture way, in a way that I want to do it, as well as an understanding how to best use my messaging. I'm so ready to take action!
As a B2B business, I’m already recommending The Aligned Niche to all of my clients. In fact, I’m considering making it a requirement for 1:1 work! I’m also signing up to be an affiliate because I believe in this course so much. Thank you for delivering exactly what you promised—it’s been such a relief to experience a course that actually delivers on the promised end result!"
Danielle Dill
Brand Experience Strategist
“I LOVED how simple this course was. Everything was super clear and easy to follow. It always felt so hard to figure out who I wanted to serve and how to help them. Now I feel a lot more clarity around it! As I started working in my workbook, I found that ideas kept flowing. Now I'm working on a marketing plan and I have so much more clarity and direction (and excitement) to move forward.”
Kasey Pierce
Kajabi Tech Integrator
"I’ve heard so many different viewpoints on what a niche is, and the conflicting messages kept me feeling a little paralyzed. But after going through the course, I feel so much better because I now see that niching is not about trying to fit people into a box; it’s about creating a process that moves people from a problem to their right solution. The biggest shift for me was realizing that I can start my business by doing what I truly want to do and working with the people I want to serve, rather than chasing market trends. I can stand on my own knowledge/talent/skill/wisdom, rather than having to hack a system.
What I really gained from this experience is confidence in identifying what I do and don’t want to do—and knowing that it’s absolutely okay to want that! This program was truly awesome! I’m so thankful for Carly’s investment in this course and all of its updates. I’m not an effusive person, but I can’t help but be a cheerleader when I see how much intentional and meaningful work has gone into this course.
I would absolutely recommend The Aligned Niche, especially for people who are interested in doing good in the world, not just making money. Especially multi-passionate people who are trying to make sense of all the conflicting advice out there that doesn’t speak to their lived experiences. If you're tired of being told to stuff your hopes, dreams, and vision into the ‘dude bro’ mold, this is for you."
Renae Dupuis
Trauma Educator and Coach
The Aligned Niche has had over 2,500 students and counting 
"I had done ideal client work before, but as a new company without past customers to reference, I wanted to focus on niching on a problem instead of traditional demographics. But I struggled to identify my niche without it feeling too restricted.
When I joined The Aligned Niche, I hoped to finally gain clarity on who I serve in a way that felt enjoyable rather than like a straight jacket. Before the course, I always saw niching as something too hard and restrictive. But afterward, I felt as if this course gave me permission to approach niching in a way I always wanted but was told I couldn’t.
The course format was logical and easy to follow, even though the offer module challenged me. I did like the fact that I was given permission to not let the offer be perfect as my Type A personality tends to want tidiness and perfection and creating offers is messy. My biggest moment of clarity was understanding that my niche and offers don’t have to be perfect from the start—that it’s okay to treat everything as a beta test.
Now, I’m celebrating the fact that I actually have a niche, audience, offer, and messaging I actually like and that feels authentic. And even more, I’m proud of myself for finishing the course, which is not something I always do—definitely calling for a pizza night! I would highly recommend The Aligned Niche to business owners, especially before they hire a marketer like me. So many business owners I speak with struggle to define their niche, and this course makes that process so much simpler."
Wendy Lewis
Marketer
"I like that the lessons were short and actionable. I didn’t get overwhelmed because you kept things simple, which gave me the space to really think about the exercises and stretch myself.
My biggest moment of clarity was distinguishing between the Solution-Oriented and the Transformation-Ready version of my ideal customer, which also freed me from using language that speaks to the people who are looking for a savior. I’m also celebrating greater clarity on how to structure my offers!
Overall, I enjoyed the course and got a lot out of it."
Jennifer
Online Business Owner
"Carly Jo did a great job of making niching much less scary and it makes a ton more sense now. I particularly loved that the course didn’t take too long to finish and I was able to get all of the important information.
My biggest takeaway was figuring out where I wanted to focus my business and how to explain my offer to potential customers.
I’ve now niched down and I’m excited to get started on creating a sales page, content, and more!"
Rachel
Online Business Owner
"I was so STUCK before this course! Now, I’m prepared to move forward (and it feels so good!). I especially loved the focus in the messaging module on outcomes instead of 'pain points.' Thank you for the permission to move past pain!
I must admit, I’ve previously been willing to take anyone on as a client. Now I’m changing it up to attract less 'hand holding' clients; it’s time for clients who are ready to take ownership of their own outcomes! I’ll now have more time freedom for myself, I’ve focused on two main offers, and I feel so much more empowered to empower others!"
MaryJo
Online Business Owner
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Samantha
CEO / Founder
"I’ve tried everything to find my niche over the years—experimenting with different niches, helping others define theirs, and trying all sorts of exercises. But every time, I’d either get bored or not see results fast enough, so I'd try another. My true niche had always eluded me.
When I joined The Aligned Niche, my goal was to finally find a niche that felt fun and exciting enough to stay with, that I believed could bring both personal fulfillment and financial success.
Initially, I felt a little skeptical because I’d already gone through so much niching content and have been in business for a while, so I though I knew a lot about the foundations. But the information in this course was presented in a really different and refreshing way. It showed me a unique approach I'd not encountered before, giving me a grounded sense of understanding that I could truly build on. Now, I feel armed with a process I can use again and again.
The course was definitely work, covering a lot of ground in a short amount of time. But I appreciated the fast pace—it kept me from waffling or getting caught up in indecision. My biggest moment of clarity came when I gave myself permission to go broad with my niche rather than try and shoehorn myself and my work into something narrow and confining. The work around focusing on solving a single solution vs. facilitating a full transformation was also incredibly enlightening.
Now, I’m proud to say I met the intention I set for myself: to show up fully, be open to experimentation, and keep up with the work. I even have the foundation of a single solution offer that I could genuinely see myself putting out into the world.
I’d recommend The Aligned Niche to anyone who’s been struggling for a long time to define their niche, as well as to those who keep attracting clients who aren’t the right fit. The support throughout this journey was fantastic—thank you so much!"
Melissa Williams-Pope
Mindset Coach
“I had tried niching over and over and I felt like I never got it right. Now I understand the difference between ‘Ideal Clients’ and Purchase-Ready Clients, and that my marketing messages were too wide before — speaking to the ‘Ideal Client’ when I needed to narrow it to my Purchase-Ready Client.
As to the course itself, I found the workbook simple and easy to go through in my own time, and I’d recommend The Aligned Niche to other coaches like me!”
Anonymous
Coach
“Carly knows her stuff! I now have a much better understanding of what it means to niche and the course helped me clarify who I would serve and how. The course flowed well and each lesson was valuable and built on the next.
My biggest takeaway is that messaging is key to attracting the right clients! I'm feeling much more confident about my niche and am less stressed. I know what I need to do to get things moving. I would recommend The Aligned Niche to my colleagues trying to get their business going.”
Kelly Barber
Writer
"The Aligned Niche helped me refine what I was already saying and doing in a way that feels right for me. I especially liked how the focus is on who you truly want to work with, and then structuring your services to meet them where they are.
I also loved the focus on adjusting your messaging so that you don’t have to convince people why they need your service. Now I have an elevator pitch for each offer that resonates with my ideal customer. Thank you!"
Aba
Online Business Owner
“I understood the necessity of niching but I was confused about the ideal client avatar versus the change my product offered. The Aligned Niche made me understand these concepts clearly, and now I love thinking in terms of Solution- or Transformation-Ready Clients. I also love how the course centred Right Fit clients as someone I would like to work with as well.
Carly is very clear in all she’s saying, and she makes everything super simple throughout. The mindset stuff she peppered in throughout was so helpful, too!
I’ve nailed down the details of my very first offer, and all of this business stuff seems more doable to me now. I’d recommend this course to those just starting an online business so they get these business basics down pat and also to those who are confused and worried about not making more sales.”
Nimisha Kantharina
Process Art Facilitator
"I always thought niching was a bit restrictive, now I realized that it actually opens up my audience! The course was informative and it went deeper than any other course or book I’ve read about finding your ideal audience. Not only do I now have more clarity on my audience, offers, and messaging, I’m even applying it to my marketing. Overall, I loved this course!"
Simone
Online Business Owner
“I now have a different way to think about niching than, ‘It means you can only…’ Carly is an awesome coach, the workbook is clear and well laid out, and the questions - while many of them sound simple, are stacked to be really revealing, helping to pull things out of my head that I know I know but maybe haven't been able to articulate or didn't realize I needed to. I now have greater clarity, and I’d recommend this course to a Solution-Ready Customer.”
Danielle Frankel
Consultant
“Niching was always a vague concept in my mind. Now I feel more confident in where I'm going with my content and I had so many a-ha moments! I'm feeling excited all over again my writings, and less overwhelmed by marketing and what to say about my books. I have a more clearer vision and I have tools now that can help me (in other areas of my life too).”
Anonymous
Author
"I’m just starting my business and haven’t done a lot of work on niching yet. I had a general idea of who I was talking to, but I wanted to get very clear and speak in a way that would truly resonate with them.
My goal in taking The Aligned Niche was to confidently set up my course in a way that would speak directly to the people who would most benefit from my work. If I could achieve that, I knew I’d feel confident in my business and my ability to attract the right clients.
Before the course, I struggled with how to word what was in my head. Now, I can easily explain who I help and how.
The course was super easy to follow. I loved that everything was broken down into bite-sized pieces, and each step built on the last one. This approach kept things from feeling overwhelming and helped me make steady progress.
I also realized that there are a lot of right-fit clients, but I need to focus on speaking to only those who are ready to buy. That made it so much clearer how to talk to them!
I feel like I have a much stronger foundation for my business moving forward, and I would definitely recommend The Aligned Niche."
Anonymous
Coach for Foster and Adoptive Parents
"I was super reluctant to niche before I took The Aligned Niche, and now I’m much more excited about it! All of the exercises were really practical, for example, I came out of the course with messaging that I can use straight away. This was a great programme!"
Shonagh
Online Business Owner
"After being overwhelmed for so long by niching because I felt like I had to box myself in, I’m now much more free and liberated! The course was simple and actionable, and the workbooks really helped. I now know how to shape my offers in a way that will attract the right people and have more clarity to move forward."
Katie
Online Business Owner
"Niching in terms of the client avatar made sense to me, but through this I learnt more about how to niche my messaging—which makes so much sense! I loved the clear, simple, executable steps in the program and I now feel really clear on my offers and messaging. THANK YOU!"
Emma
Online Business Owner
"My first attempt at defining my niche was last year. I initially chose what I thought I should, based on the type of clients I was getting at that time. But soon I realized it didn’t feel aligned or sustainable, even though it was profitable. So, I started doing some soul-searching. Around September [2023], I took The Aligned Niche which was a huge help. I’ve gone back to the workbook as I’ve gained more clarity since then, but I now realize that I probably wasn’t ready to put everything together and set those AOM foundations until now [March 2024].
My second time through The Aligned Niche, my goal was to build the foundations for a sustainable and fulfilling business, which would give me more confidence and clarity. Again, I already had some clarity, but I still feared I wasn't specific enough.
Now, I feel I know exactly who is best positioned to succeed within my offers. Whether that's technically a ‘niche’ or not doesn’t matter to me anymore. What matters is that I’ve done the foundational work that will serve as a north star for my other decisions.
The Aligned Niche definitely goes far beyond just niching. I loved the format. It was easy to follow, and I plan to revisit it for each of my offers as I continue to refine them. I have TONS of takeaways, but more than that, it's the clarity of knowing what I'm doing and why I'm doing it. That alignment has allowed me to enjoy the process and want to go through it (rather than wishing someone could take care of it so I can 'just do the work.')
I'd 100% recommend The Aligned Niche because you get much more than clarity on your niche. I now have solid foundations for my upcoming steps, and it provides so many processes you can keep returning to as you grow your business so everything integrates coherently."
Bianca González
Spanish Fluency Coach
“I don’t like being put in a box. I feel like I’m multi-talented and can reach several different types of people, so I never wanted to niche! And yet the straightforward, step-by-step coaching through each stage of the program was just what the doctor ordered.
I’m now clearer and more focused. There is a clarity in my brain that simply didn't exist before. I can talk about my Ideal Customer, and feel comfortable that they are exactly who they need to be.
I feel like I have a great starting point that I can refine and hone over time. I have a few friends and family members that are moving into the world of trying to figure out how to work for themselves. Copywriters, massage therapists, and even a nurse. All searching for answers on how to figure this crap out. And the answers on the internet suuuuuuuck, so yes, I’d recommend The Aligned Niche to all of them!"
Cherise Green
Copywriter
“Niching felt too narrow and overwhelming, so I liked the way that it was defined in this course. The exercises were helpful, the explanations behind the exercises were really helpful and I loved having easy-to-follow transcripts. I do feel like I have more clarity, more specificity around the benefits of my offer and am poised to create more content.
I think the whole messaging section was most helpful. This has always been a confusing concept to me and while I worked at a quick pace and don't think I could turn around and explain to someone what constitutes messaging, I feel more confident about my messaging.
Externally, I have more skills and resources to refer back to. Internally, I’ve grown confidence around my offer and messaging and feeling a sense of celebration that I finished a course on topics that my resistance often makes me feel so confused and overwhelmed about.”
Anonymous
Business Mindset Coach
"I’ve done a lot of work on niching over the years with a lot of different coaches. All of them have helped, but I still felt caught between under- and over-niching, trying to pick a zone to work in. Defining the problem I solve has been tough because I tend to try to solve everyone's problems. I realize looking back I’ve often rushed to finish out of fear I'd forget what I was working on, without giving myself the time or capacity to dive deeper, which might have brought more clarity. It’s also just a lot of 'being in my head.'
When I joined The Aligned Niche, my goal was to move forward with offering a few clear-cut services in a general area, while knowing the problems I’m truly meant to solve. Variety works really well for me, but I'm also too all over the place. I wanted to know exactly what projects and offers I have going on, and who fits where in the ecosystem.
I already had a broad idea of what niching meant, but this course gave me a clearer understanding of how I fit into a specific niche within a broader scope of work.
The course was very supportive. I really appreciate the clear steps and breakdown within each module for going piece by piece, making it easy to follow and continue the process. The format was also incredibly helpful; most of the time I read the transcripts but if I found my attention wandering I'd go to the video to get zeroed in. I also appreciated that I could see how much video content to expect at each step, so I could time-block my calendar.
My biggest highlight came during the offers module, where I learned the distinction between real transformation versus skill acquisition for Solution Oriented vs. Transformation offers. Also, realizing we don't need to have an entire offer suite to cover all of these when just starting out was super helpful. (We do need to start out knowing which of these a particular offer is, though!)
I took this course at a tough time for me personally, but just showing up, meeting resistance, and continuing to move forward was valuable in itself.
I would definitely recommend The Aligned Niche to most people. It might not be for someone just starting with a vague idea, as I felt that having an idea of offers and an audience was needed to get the most out of it.
Overall, the foundations laid out in this course are solid, and I’m so grateful for the clarity it gave me. Great trainings, great support, and thanks again, Carly!"
Susan Cousineau
Evolutionary Agroecologist
"I’ve done a lot of Ideal Client work and read a book on niching that really impressed me. I’ve listened to podcasts, read blogs, and tried to learn from others. I wanted to niche because people who offer the same service that I do talk always about the same thing and there's no way to stand out. Reading through all the competitor websites, I felt quite bored. You find nearly the same language on all websites. I thought maybe I could niche in on one particular client, one problem, one solution—but I wasn’t sure which client to choose because I didn’t have enough data. Plus, other competitors are already serving these clients, and they seem to have figured out what works.
I joined The Aligned Niche in hopes of gaining clarity and ease that would help me finally feel ready to start marketing. I had already defined 3 potential audiences, but I couldn’t seem to speak to them in the way I wanted and being 'specific' enough.
Honestly, I got so many takeaways from this program that I love! I love the offer foundations immensely, and I can't wait to go back to build my offer suite so they build on each other. I want to work on my offers suite and put it together to build a whole journey. Thinking about this system made me even more aware of the work I'm doing and how to talk about it.
Overall, I found the course logical. I also really liked the lesson videos and the transcripts. The workbooks are really great because they are printer-friendly. I got a deeper understanding of who I want to work with and what work I want to do. I undersand my offers better. And I feel empowered to continue doing the hard work. Also, allowing myself to go slowly and enjoy the process with another round of good dis-illusioning that business growth can be fast.
I would recommend The Aligned Niche to others because of the great foundation it provides for audience, offers, and messaging—especially for people who don’t want to force a niche. Thank you, Carly!
Anonymous
Voice and Speaking Coach
"Niching was always confusing for me, but now I feel confident on creating my ideal client. I particularly loved the exercises on how to find my messaging, and I'm now more confident about my business!"
Naomi
Online Business Owner
“I loved this course! I now have a complete and new way of viewing niching that’s technically sound! I’d recommend The Aligned Niche to anyone doing business online. REGARDLESS of your knowledge.”
Anonymous Online Business Owner
Business Coach
"Learning about the 4 types of Ideal Customer and how ready they are to buy, and then how to translate that into obvious-yes offers was so eye opening for me."
Joanna
Online Business Owner
"Niching always made me want to roll my eyes, because the concept seemed rather limited and constraining to me. But because of The Aligned Niche, I feel as though a door has been opened to let in some fresh air and expanded horizons. I really appreciated Carly Jo’s no-fluff approach that offered a ton of value in just a few minutes of video coursework. The workbook was also completely on-point and laser-focused, helping me develop ideas quickly.
I think the biggest difference between this course and other offerings on 'niching' is the element of the ready-to-buy customer. THAT is where I’ve been going astray in my marketing. I also loved the related anti-pain-point approach, which resonates so much and makes everything seem less icky. I’m celebrating a LOT more clarity about my primary offer and how to talk about it!
This was the BEST course I've taken in AGES! I feel so ready to get into action. Thank you!!
Allegra
Sex & Intimacy Coach
“It’s refreshing to hear a level of thought that the other standard approaches I’ve seen in soooo many courses don’t cover. Your explanation on getting to your real niche and ideal customer is the best I’ve seen (and I’m a marketer!…it helped me immensely).
My big a-ha happened when you first taught about the purchase-ready customer, and I immediately felt so amazingly positive and excited by how clear I now am about who to target/speak to. It really shifts your energy!
I feel like I have great clarity and really practical work from the workbook that I can literally drop into my course messaging, sales page, ads etc right away. Thank you!"
Eve
Marketing Specialist
“Confused, overwhelmed, and frustrated. That’s how I felt about niching. Now I’m lots more confident and clear, knowing this will be a process of refinement but also that I have the structure to always guide me.
I especially loved the step by step process that builds on what is already created, and it shows behind the scenes how the messaging works with the client's psychology. Learning how to extract the guaranteed result and the meaningful outcomes to speak to the practical and the dream aspects of the clients' desires was a huge ah-ha.
I'm celebrating new clarity and structure, which will reduce my resistance to create content and sell my work, and the fact that I pushed through when it was difficult and messy, just making changes bit by bit until I was happy enough (without perfectionism).
If you’re a life coach who has a broad range of ways to work with people from all walks of life, I’d recommend you take The Aligned Niche. It honours the diversity of people and still speaks to their shared wants and desires that can be achieved with the coaching.”
Anonymous
Life Coach
"I always worried that 'niching' would mean that I’d have a really small circle of potential clients, but after this I feel so much better about niching and it makes more sense to me now. The short videos helped me to not get information overload, and my biggest takeaway was that everything in business is really about the client. I feel so much more clear!"
Janet
Online Business Owner
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Samantha
CEO / Founder
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Samantha
CEO / Founder