Stand out authentically by speaking to Right Fit, ready-to-buy clients
with The Aligned Niche: your step-by-step guide to define, position, and thrive in your unique market.
Stand out authentically by speaking to Right Fit, ready-to-buy clients
with The Aligned Niche: your step-by-step guide to define, position, and thrive in your unique market.
You’ve heard it before: “You need to niche.”
Unsure how to articulate your value in a way that attracts ready-to-buy clients.
Confused by conflicting advice on niche and messaging.
Overlooked in a sea of louder, more established voices.
Doubtful about your ability to draw clients who recognize your expertise.
Enter your bullet points here..
You’re ready to finally lay the foundations for a thriving business.
THAT’S when you’ll be able to confidently and consistently take steps to increase your visibility.
THAT’S when other people will see that you are a credible leader in your industry, committed to delivering truly transformative results to your clients.
And THAT’S when you’ll not only find it simpler to attract, convert, and retain Right Fit, ready-to-buy leads.
Enter your bullet points here..
Become an authentic authority in your industry with
The Aligned Niche is a step-by-step course where you will learn to clearly express who you help, what you do, and why it's valuable so that everywhere you show up, your Right Fit people understand the unique value of your approach and why you’re the only person they want to do this work with.
Whether you’re new to niching or need a realignment of your key foundations...
The Aligned Niche gives you the roadmap to:
...rather than a—often limiting—list of demographics (age, gender, profession, etc.), so that you can call in clients who are a dream to support with a heck of a lot more clarity and ease.
...so you can exit the “competition” and market and sell your work with confidence and authenticity.
...so that you can simplify your strategies, removing overwhelm from over-complication and staying focused on your biggest priorities.
...with plenty of “receipts”—aka the rave reviews, referrals, and repeat sign ups—compounding your position as a trustworthy voice in your niche.
Your work and expertise deserve to stand out and be seen for the unique value they bring. The Aligned Niche equips you with the frameworks, messaging, and strategic clarity you need to make that aligned visibility your reality.
Here’s how you’ll position yourself as the “obvious yes” practitioner for your Right Fit clients:
Define your distinctive Niche Statement so you’re clear on who you help, how, and why it matters.
Identify your Right Fit client so your messaging and marketing speaks directly to them, exclusively attracting those who are actively ready to buy and succeed.
Build offers that reliably deliver on their promises, creating a solid foundation for Sustainable Success.
Communicate your offer’s unique value in a way that positions you as an authentic expert without needing to jump through hoops to “prove” your authority.
Express your ideas in marketing that resonates, so you can confidently reach the clients who are a natural fit for your work.
Enter your bullet points here..
I’ll guide you through each step of this journey inside The Aligned Niche.
You’re SO ready to show up and be seen by clients who are eager to work with you. But you know that with a lot of other people doing similar work to you, you need to proactively distinguish yourself and your approach from others in your industry.
You recognize that you’ve likely already missed out on opportunities—from securing paying clients to collaboration possibilities—because you couldn’t clearly communicate what your work is, who it’s for, and why it’s unique.
Maybe you’ve already tried traditional “client attraction” strategies, and many left you feeling inauthentic or sleazy. You now see that bringing Right Fit clients into your work goes well beyond flashy marketing, and requires you to know your target audience, define your offer suite, and effectively communicate the true value of your offerings.
You’re seeking structured support to move through this niching, messaging, and differentiation work. That’s precisely what The Aligned Niche brings.
Your investment includes:
Immediate access to the entire course, featuring bite-sized training videos with written transcripts
Lifetime of the course access to the training library, inclusive of all future updates
Private podcast feed of all trainings for learning on the go
AOM Alignment workbook that you’ll use to align your Audience, Offers, and Messaging (a prerequisite for reliable client results and legitimate authority-building!)
Exclusive invite to the WholeCo(mmunity) — our private client and student Facebook group!
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All for only a one-time investment of $297 USD.
Buy now, pay later options available.
“I now feel more confident that I can work with clients who want what I offer and who are the right fit for me, and I don't have to feel limited by a specific industry or specialty. The course videos were short, powerful and to-the-point so I could get the information I needed to spend quality time thinking and working through the workbook.
I would recommend it to any new business owner so they don't spend years talking to the wrong people (like I've done), and so they can come right out of the gate with clarity on how to present powerful offers that convert."
“Because of The Aligned Niche, I now know that niching doesn't mean only working with one specific person forever. It means understanding the problem that exists, how I can help, and marketing to anybody experiencing that problem.
The detailed sections in the course were great in getting me to think about what my client actually wants and what they need, and then how to approach figuring out how I can actually help with that.
I'm definitely recommending this to other online business owners!”
"I was hesitant to niche because I felt that I would be missing out selling to certain groups of people, but through The Aligned Niche I realized that niching will actually help my business be even more successful.
The course itself was easy to follow; I liked that it was broken down into short sections with activities to do, which helped me identify my clients who are ready to buy and really think about my offers. I now understand how to create an offer that will appeal to the Right Fit ideal client. Thank you for this program, it has given me a lot of clarity in areas I was struggling with."
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Plus, receive these bonuses!
Three questions to create endless conversion content ideas
Mini-training on how to apply your messaging to your marketing content
A growing FAQ library that answers questions like...
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➤ What if you have multiple ideas of work you want to do, but don't know what to choose?
➤ How do I ensure my clients get the results I say they will? (Spoiler alert: you can't. But that's a really great thing.)
➤ If I don't need to "be an authority" to get clients, what do I need to do?
➤ When is the right time to start a membership? Or build a course? Or create a resource library for my clients?
➤ How do I price my offers in a way that is both equitable and sustainable for me and my clients?
➤ Is it better to offer single coaching sessions as a new coach, or to create dedicated packages?
➤ I'm a newer business owner and service provider, and my Right Fit client is 'ahead' of me in business. How do I get over the fear and intimidation around working with people who are 'ahead' of me?
...and more! PLUS, whenever we find that our clients are asking similar questions, we pop a new Q&A into this library. Which makes this resource continually become even more of an asset on your journey through business!
All completely complementary when you join The Aligned Niche.
You’re gaining a toolkit for long-term sustainable growth.
Here’s exactly what you’ll learn inside The Aligned Niche.
Get clear on the problem you solve, for who, and why it matters. This statement will become your foundation for every piece of content, offer, and client interaction you have going forward.
"I initially focused more on my clients' diagnosis rather than the problem I help them solve or how I can help them. As a result, I attracted some individuals who weren’t truly a part of my niche.
Before, I wasn’t sure how to get into the specifics of niching or how to effectively communicate it to others. After going through the course, I feel more confident in describing my niche and the work that I do. It’ll now be easier for me to craft copy and marketing materials, and since I’ll be marketing my niche more accurately, I’m confident that I’ll attract clients who are a better fit for me.
One of my favorite takeaways was learning about the 4 types of clients—problem unaware, single solution, savior, and transformation ready. This framework is great for conceptualizing how to speak to different clients based on where they are in their journey.
Overall, I feel more comfortable knowing that my marketing efforts will be focused on the type of client I truly enjoy working with. I’m excited to take what I’ve learned and use it to enhance the work that I do.
I would definitely recommend this course to other therapists, as many struggle with niching—both identifying their niche and communicating it effectively to others."
Go beyond demographics and personas to find the shared problem your clients experience—yes, even if your work is highly individualized!—so you can craft messaging that reaches those ready to invest and genuinely benefit from and thrive in your work.
Throughout this phase of your journey, you’ll also:
Uncover the four types of clients (HINT: you only want to sell to two of them!)
Prevent draining client experiences by pinpointing what makes a client ready to maintain responsibility for their success while utilizing the full extent of the support, experience, and expertise you bring
Humanize the people you desire to work with so that you can actually speak directly into their present lived reality
Identify which version of your Right Fit client is actively seeking to invest in a solution, which means no more convincing people that they need what you’re selling!
Enter your bullet points here..
Align your offers with your clients’ needs as well as your strengths and capacity, creating packages, courses, or other offerings that you can confidently stand behind—and that clients will feel excited to buy.
Through these trainings, you’ll also:
Structure your offers to create the conditions for reliable client success and thriving (without “offer stuffing” or getting stuck behind the “curse of expertise”)
Systematize your clients transformation journey so you can standardize packages or offer journeys without losing the personal touches and support they desire and need (yes, even if your work is of the “human transformation” variety or has a lot of complexities!)
Create high quality client experiences without exhausting yourself through constant (and unnecessary) overdelivering
Price your offers in a way that’s sustainable and equitable for both you and your clients
Enter your bullet points here..
“The Aligned Niche was well paced and the workbook had good prompts to keep you moving through without giving up. I’ve accomplished my first real offer and these exercises were useful for shifting my mindset! Overall, I think it can help people narrow their focus at all levels of experience. Sort of a check in with yourself so you have some passion behind what you're doing and how you're really helping.”
Craft messaging that positions you as an authentic expert. No hype, no “forced authority”—just clarity with a dose of magnetism, so clients see you as the best guide for this stage in their journey.
In this module, you’ll also:
Conduct market research—no calls required!—to find words and phrases your Right Fit, ready-to-buy clients are already using (you’ll then learn how to weave these into your messaging!)
Avoid messaging that attracts “looking for a savior” clients in favor of that which attracts clients who are a dream to work with, serve, and support
Find the words that speak into your Right Fit clients present lived reality without resorting to pain point prodding or other unethical, scarcity-based tactics
Create a simple to say, crystal clear, and highly memorable one sentence overview for each of your offers (next time someone asks, “What do you do?” you’ll know exactly how to answer them!)
Turn even the most intangible of results or outcomes into strategic, transparent, and magnetic messaging that clearly conveys the value of the work you’re doing
Enter your bullet points here..
“I’m finishing The Aligned Niche feeling more equipped to talk about personality life coaching in a way that could better resonate with my Right Fit Ready to Purchase people. I'd been feeling intimidated - especially after having taken multiple courses, completed worksheets, attended masterclasses, and still feeling overwhelmed/boxed-in and STILL vague about my people. Now I’m more empowered and confident I have a clue! ;) I’m excited about the potential shifts I'll make in my messaging for that offer and the chain effect of getting to support incredible women in becoming the best version of themselves. That's ridiculously exciting. And I'm looking forward to more boldly talking about my work - and having more fun doing it! I loved so many things about this course: the [Audience Alignment exercise] was really helpful and so dang simple. The emphasis on not sitting in perfectionism and that we'll never truly get it 'perfect' (and that's okay!). Social listening will be something that I think I'll continue enjoying the more I make it a habit. The worksheets were so helpful. Honestly, I loved all of it! Now I know that Niching isn't so much about focusing on specific demographics or hobbies/etc. it's about figuring out who's your Right Fit Client who's also Ready to Purchase. Speak to them. And those RFCs might be someone who surprises you. And bonus #2: Audience + Offer + Messaging = deeply integrated and essential for alignment. So many fledgling entrepreneurs are daunted by how to begin niching, but this course makes it so simple. This framework is illuminating and reduces wasting so much time and angst not understanding the difference between an avatar and a ready-to-purchase client - and for what offer. Thank you Carly, this was so life-giving!”
You might be wondering...
“I’d recommend this course to people who already have expertise helping people within their profession and who know who they like to work with, but are not sure how to make that a niche and/or define a clear offer.
I loved the step-by-step exercises, and there was something about the way you teach designing an offer that made it so much easier. The [messaging process] of going from Obstacles to Outcomes to Real Results was also really helpful.”
"I had previously done some work around niching, but now I have so much more clarity. The course was clear, well designed and laid out, and I really liked the step-by-step approach. There were even transcripts to read rather than listen!
My biggest aha was that my marketing needs to be focused specifically on the PURCHASE-READY people. I’ve done marketing plans in the past, but this particular piece was quite helpful as this is a detail that’s often missed! Overall, this is an excellent program. Thank you!"
“I definitely thought niching was, ‘I work with health coaches.’ I like that you presented it as more broad and that's it's more about the problems people are facing and how you are the exact right person to help. I loved the way that it was all broken down as well as Carly’s presentations.
I now have new skills that I can use when presenting offers, and I'd recommend [this course] to any business owner who is struggling with what they do and how to talk about it.”
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Hey, I'm Carly Jo Bell.
(But you can just call me Carly.)
I’m the Sustainable Success Mentor & Business Consultant for online business owners who are ready to skip the “shoulds,” shiny objects, and strategies du jour in favor of building a business that brings them as much joy as it does revenue.
I spent years in business trying to get people to trust my expertise.
The problem was: none of it seemed to be working.
That all changed when I shifted my priorities.
Instead of trying to “perform” authority, I cultivated credibility at every stage of my customers journey.
Instead of manufacturing a unique value proposition or “differentiator,” I embraced and systematized what already made me and my work unique.
Instead of doing what other people said I needed to be, I expanded my business-building acumen, empowering myself to make strategic decisions based on my priorities, goals, and capacity.
And soon—not overnight—I began to see the fruit of my labor.
A higher percentage of my prospective clients came to me already knowing that they only wanted to work with me.
I’ve since taught over 2,500 coaches, service providers, course creators, and other practitioners how to articulate their unique authority and build genuine credibility at each stage of their customers’ journey.
Now I want to show you how to do the same inside The Aligned Niche.
By the end of this step-by-step course...
You’ll have a clear, compelling niche statement that defines exactly who you help, how, and why it matters—making it obvious to clients why they want you as their guide on this stage of their journey.
You’ll be able to attract clients who are ready to invest and excited to work with you because your messaging resonates on a deeper level with their true buying motivations and desired outcomes.
You’ll stand confidently behind your expertise, sharing your value without needing to over-prove yourself or shout into the void.
You’ll know exactly how to position yourself as credible and trustworthy—because you are—reducing the “imposter” feelings holding you back.
Enter your bullet points here..
The primary reason other business owners seem to have these things figured out while you’re still searching for the answers is either because:
1 - they’re faking confidence (a definite possibility!)
OR
2 - they’ve actually already figured out how to clearly express their authentic authority and confidently showcase what makes them unique.
You haven’t yet (and that’s ok!). But that doesn’t have to be your story for long. Sign up for The Aligned Niche and get started on this journey now.
All for only $297. Buy now, pay later options available at checkout.
All for only $297 USD.
“I LOVED how simple this course was. Everything was super clear and easy to follow. It always felt so hard to figure out who I wanted to serve and how to help them. Now I feel a lot more clarity around it! As I started working in my workbook, I found that ideas kept flowing. Now I'm working on a marketing plan and I have so much more clarity and direction (and excitement) to move forward.”
"I’ve heard so many different viewpoints on what a niche is, and the conflicting messages kept me feeling a little paralyzed. But after going through the course, I feel so much better because I now see that niching is not about trying to fit people into a box; it’s about creating a process that moves people from a problem to their right solution. The biggest shift for me was realizing that I can start my business by doing what I truly want to do and working with the people I want to serve, rather than chasing market trends. I can stand on my own knowledge/talent/skill/wisdom, rather than having to hack a system.
What I really gained from this experience is confidence in identifying what I do and don’t want to do—and knowing that it’s absolutely okay to want that! This program was truly awesome! I’m so thankful for Carly’s investment in this course and all of its updates. I’m not an effusive person, but I can’t help but be a cheerleader when I see how much intentional and meaningful work has gone into this course.
I would absolutely recommend The Aligned Niche, especially for people who are interested in doing good in the world, not just making money. Especially multi-passionate people who are trying to make sense of all the conflicting advice out there that doesn’t speak to their lived experiences. If you're tired of being told to stuff your hopes, dreams, and vision into the ‘dude bro’ mold, this is for you."
All prices in USD
We'd be here all day if we tried to share all of their feedback, so here's just a few more testimonials to show you why The Aligned Niche is by far our most popular course.
"I like that the lessons were short and actionable. I didn’t get overwhelmed because you kept things simple, which gave me the space to really think about the exercises and stretch myself.
My biggest moment of clarity was distinguishing between the Solution-Oriented and the Transformation-Ready version of my ideal customer, which also freed me from using language that speaks to the people who are looking for a savior. I’m also celebrating greater clarity on how to structure my offers!
Overall, I enjoyed the course and got a lot out of it."
"Carly Jo did a great job of making niching much less scary and it makes a ton more sense now. I particularly loved that the course didn’t take too long to finish and I was able to get all of the important information.
My biggest takeaway was figuring out where I wanted to focus my business and how to explain my offer to potential customers.
I’ve now niched down and I’m excited to get started on creating a sales page, content, and more!"
"I was so STUCK before this course! Now, I’m prepared to move forward (and it feels so good!). I especially loved the focus in the messaging module on outcomes instead of 'pain points.' Thank you for the permission to move past pain!
I must admit, I’ve previously been willing to take anyone on as a client. Now I’m changing it up to attract less 'hand holding' clients; it’s time for clients who are ready to take ownership of their own outcomes! I’ll now have more time freedom for myself, I’ve focused on two main offers, and I feel so much more empowered to empower others!"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
“I had tried niching over and over and I felt like I never got it right. Now I understand the difference between ‘Ideal Clients’ and Purchase-Ready Clients, and that my marketing messages were too wide before — speaking to the ‘Ideal Client’ when I needed to narrow it to my Purchase-Ready Client.
As to the course itself, I found the workbook simple and easy to go through in my own time, and I’d recommend The Aligned Niche to other coaches like me!”
“Carly knows her stuff! I now have a much better understanding of what it means to niche and the course helped me clarify who I would serve and how. The course flowed well and each lesson was valuable and built on the next.
My biggest takeaway is that messaging is key to attracting the right clients! I'm feeling much more confident about my niche and am less stressed. I know what I need to do to get things moving. I would recommend The Aligned Niche to my colleagues trying to get their business going.”
"The Aligned Niche helped me refine what I was already saying and doing in a way that feels right for me. I especially liked how the focus is on who you truly want to work with, and then structuring your services to meet them where they are.
I also loved the focus on adjusting your messaging so that you don’t have to convince people why they need your service. Now I have an elevator pitch for each offer that resonates with my ideal customer. Thank you!"
“I understood the necessity of niching but I was confused about the ideal client avatar versus the change my product offered. The Aligned Niche made me understand these concepts clearly, and now I love thinking in terms of Solution- or Transformation-Ready Clients. I also love how the course centred Right Fit clients as someone I would like to work with as well.
Carly is very clear in all she’s saying, and she makes everything super simple throughout. The mindset stuff she peppered in throughout was so helpful, too!
I’ve nailed down the details of my very first offer, and all of this business stuff seems more doable to me now. I’d recommend this course to those just starting an online business so they get these business basics down pat and also to those who are confused and worried about not making more sales.”
"I always thought niching was a bit restrictive, now I realized that it actually opens up my audience! The course was informative and it went deeper than any other course or book I’ve read about finding your ideal audience. Not only do I now have more clarity on my audience, offers, and messaging, I’m even applying it to my marketing. Overall, I loved this course!"
“I now have a different way to think about niching than, ‘It means you can only…’ Carly is an awesome coach, the workbook is clear and well laid out, and the questions - while many of them sound simple, are stacked to be really revealing, helping to pull things out of my head that I know I know but maybe haven't been able to articulate or didn't realize I needed to. I now have greater clarity, and I’d recommend this course to a Solution-Ready Customer.”
“Niching was always a vague concept in my mind. Now I feel more confident in where I'm going with my content and I had so many a-ha moments! I'm feeling excited all over again my writings, and less overwhelmed by marketing and what to say about my books. I have a more clearer vision and I have tools now that can help me (in other areas of my life too).”
"I was super reluctant to niche before I took The Aligned Niche, and now I’m much more excited about it! All of the exercises were really practical, for example, I came out of the course with messaging that I can use straight away. This was a great programme!"
"After being overwhelmed for so long by niching because I felt like I had to box myself in, I’m now much more free and liberated! The course was simple and actionable, and the workbooks really helped. I now know how to shape my offers in a way that will attract the right people and have more clarity to move forward."
"Niching in terms of the client avatar made sense to me, but through this I learnt more about how to niche my messaging—which makes so much sense! I loved the clear, simple, executable steps in the program and I now feel really clear on my offers and messaging. THANK YOU!"
“I don’t like being put in a box. I feel like I’m multi-talented and can reach several different types of people, so I never wanted to niche! And yet the straightforward, step-by-step coaching through each stage of the program was just what the doctor ordered.
I’m now clearer and more focused. There is a clarity in my brain that simply didn't exist before. I can talk about my Ideal Customer, and feel comfortable that they are exactly who they need to be.
I feel like I have a great starting point that I can refine and hone over time. I have a few friends and family members that are moving into the world of trying to figure out how to work for themselves. Copywriters, massage therapists, and even a nurse. All searching for answers on how to figure this crap out. And the answers on the internet suuuuuuuck, so yes, I’d recommend The Aligned Niche to all of them!"
“Niching felt too narrow and overwhelming, so I liked the way that it was defined in this course. The exercises were helpful, the explanations behind the exercises were really helpful and I loved having easy-to-follow transcripts. I do feel like I have more clarity, more specificity around the benefits of my offer and am poised to create more content.
I think the whole messaging section was most helpful. This has always been a confusing concept to me and while I worked at a quick pace and don't think I could turn around and explain to someone what constitutes messaging, I feel more confident about my messaging.
Externally, I have more skills and resources to refer back to. Internally, I’ve grown confidence around my offer and messaging and feeling a sense of celebration that I finished a course on topics that my resistance often makes me feel so confused and overwhelmed about.”
"Niching was always confusing for me, but now I feel confident on creating my ideal client. I particularly loved the exercises on how to find my messaging, and I'm now more confident about my business!"
“I loved this course! I now have a complete and new way of viewing niching that’s technically sound! I’d recommend The Aligned Niche to anyone doing business online. REGARDLESS of your knowledge.”
"Learning about the 4 types of Ideal Customer and how ready they are to buy, and then how to translate that into obvious-yes offers was so eye opening for me."
"Niching always made me want to roll my eyes, because the concept seemed rather limited and constraining to me. But because of The Aligned Niche, I feel as though a door has been opened to let in some fresh air and expanded horizons. I really appreciated Carly Jo’s no-fluff approach that offered a ton of value in just a few minutes of video coursework. The workbook was also completely on-point and laser-focused, helping me develop ideas quickly.
I think the biggest difference between this course and other offerings on 'niching' is the element of the ready-to-buy customer. THAT is where I’ve been going astray in my marketing. I also loved the related anti-pain-point approach, which resonates so much and makes everything seem less icky. I’m celebrating a LOT more clarity about my primary offer and how to talk about it!
This was the BEST course I've taken in AGES! I feel so ready to get into action. Thank you!!
“It’s refreshing to hear a level of thought that the other standard approaches I’ve seen in soooo many courses don’t cover. Your explanation on getting to your real niche and ideal customer is the best I’ve seen (and I’m a marketer!…it helped me immensely).
My big a-ha happened when you first taught about the purchase-ready customer, and I immediately felt so amazingly positive and excited by how clear I now am about who to target/speak to. It really shifts your energy!
I feel like I have great clarity and really practical work from the workbook that I can literally drop into my course messaging, sales page, ads etc right away. Thank you!"
“Confused, overwhelmed, and frustrated. That’s how I felt about niching. Now I’m lots more confident and clear, knowing this will be a process of refinement but also that I have the structure to always guide me.
I especially loved the step by step process that builds on what is already created, and it shows behind the scenes how the messaging works with the client's psychology. Learning how to extract the guaranteed result and the meaningful outcomes to speak to the practical and the dream aspects of the clients' desires was a huge ah-ha.
I'm celebrating new clarity and structure, which will reduce my resistance to create content and sell my work, and the fact that I pushed through when it was difficult and messy, just making changes bit by bit until I was happy enough (without perfectionism).
If you’re a life coach who has a broad range of ways to work with people from all walks of life, I’d recommend you take The Aligned Niche. It honours the diversity of people and still speaks to their shared wants and desires that can be achieved with the coaching.”
"I always worried that 'niching' would mean that I’d have a really small circle of potential clients, but after this I feel so much better about niching and it makes more sense to me now. The short videos helped me to not get information overload, and my biggest takeaway was that everything in business is really about the client. I feel so much more clear!"
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
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